SEO and digital marketing blog for High on SEO

What’s Next for High on SEO Clients

Posted on by Matt Antonino in All posts Leave a comment

Hello! 

I wanted to thank everyone for their support, business and understanding as I wind down ALL activities at High on SEO. I am sure 99% of you know but I’ve taken a job with one of the largest digital marketing agencies in Australia and was recently promoted to Senior SEO Specialist there.

I know many of you expected this “what’s next” document a while ago but I wanted to settle in and understand what was really next before I sent & released it. So it’s taken awhile but here is where everything stands.

  1. I am done or almost done with every client. I have just two clients left to finish up. I am not *personally* taking on any new work.
  2. I have arranged for my new agency to take on any new work and/or old clients who want to follow me there. If you are interested in further SEO, we have worked out a package for 15 keywords, $295/month. If you want info about this option, please email me at matt@highonseo.com
  3. My rank reporting & tracking program has broken and I’m not sure after a few hours trying to fix it that I can make it work again. This may mean that the last reports that were sent would be the latest & last ones I will have for you. It seems the longer I’m away from this desk, the more stuff breaks, gets old or doesn’t work.
  4. All SEO work that has been paid for (not including those I refunded because they got started too late) has been completed. I am up to date on ALL work now and have a few emails to send, but all onsites are done and all link building is up to date.
  5. I am not able to continue using the “High on SEO” brand because of my new job. I have changed my Twitter usage from @highonseo back to @mattantonino so if you wish to follow me for the latest updates & news, that’s the address. I have also changed Facebook’s High on SEO page to https://www.facebook.com/matt.marketing I will be changing the header & logo to match my new branding asap.

If you want to know what I am focused on at the moment for SEO & social media, you can find daily updates at http://www.mattantonino.com which is a stream of my Twitter, Facebook & G+ account updates. I share news, tools, resources and great articles on Analytics, Adwords, social media, SEO updates, etc. I also blog a bit at http://www.mattantonino.com/blog/ but they are usually thoughtful, in-depth business thoughts, not “5 tools for SEO” type posts. They’re infrequent but hopefully worth the time.

I don’t know anyone who is currently doing SEO for photographers that is consistently producing quality work under $300 / month so unfortunately I can’t give recommendations if you were on a $100-175 package with me. If you want us to do your SEO, again, contact me but I can’t link you out to other companies as I don’t have any good resources for it.

SEO is a constant effort, not something you do one-off. If you’ve been with us for your SEO, what you can safely assume is:

  • Your ON-page SEO is fairly set. You may want to watch my “Perfect Blogging for SEO” tutorial again http://www.highonseo.com/perfect-seo-blogging/
  • Your link building needs to continue. Submit to sites like Wedding Gawker, Grey Likes Weddings, Style Me Pretty, etc. to get exposure. You may also want to submit video slideshows to sites like Youtube & Vimeo and add links back to your site from those video descriptions.

If you have questions, I’m trying my best to keep up and read comments here and in my private marketing group. Ask away and we’ll try to get to everything.
Thanks!!!

 


Save Time in Business: Organizing Your Ongoing Education

Posted on by Matt Antonino in All posts Comments Off

I’m baaaaaaaaaaack!  Quick sidenote: I haven’t blogged in 101 days. It was a test as well as a way for us to grow our business. More on both in future posts.

We spent the last 3 months figuring out ways to improve our business for both us and our clients. One of the most important things we do every day is share helpful information about SEO, social media, blogging, analytics, web design and such on our Twitter and Facebook streams.  Also, we believe that reading a lot is essential to our ability to help our clients rank, grow their traffic and gain new revenues.  We follow over 400 blogs and learn a lot every day from professionals in all sorts of niches.

One of the toughest challenges when you do the majority of your learning, sharing and networking online is tracking, organizing and note-taking.  When you were in school you may have taken notes on paper, on a laptop or even in the margins of your college texts.  You could refer back to the things you read and if you forgot how something worked, simply find it again and just quickly “re-learn it.”

As we get older, we read business books, SEO blogs, or social media commentary.  Maybe you’ve started an Evernote file.  Maybe you keep paper notes still.  Either way, finding that note you wanted can be a challenge.

How does this “save time” when I have to do all this organizing work?

Let’s say you have an Evernote file with 1000 notes and you reference it semi-regularly.  You may spend 3-5 minutes if you can’t find it with simple keywords or you didn’t tag it well initially.  The process of creating the category structure and organizing going forward may take you an hour.  So after 12 fruitless searches, you start saving time.  Forever.  That’s the key – once you’re organized in this way, you’re organized for good.

The downside?  If you don’t organize now, you’ll be 500 notes behind later. Or 1500, or 5000 notes.  Then what?  ”Oh no, we need to organize these notes!” I just finished organizing 2000 Evernotes and 400 blogs.  Trust me, it takes more than an hour.

Professional photographers use file naming systems that keep their work organized.  Amateurs do not.  Ask a pro to find a photo and it takes them seconds. Ask the amateur and call them back tomorrow to see if they managed to find it.  Our file structure in photography was simple:

  • Year > Month > Day > Shoot type > Client name > Original Images
  • Year > Month > Day > Shoot type > Client name > Edited Images

 

Professionals organize what is important to them. If you are not learning, someone else is and you’re falling behind. If you’re not saving what you learn, you either implement it immediately or you will likely forget.  30 minutes to an hour of setup time will save you hundreds of hours of work down the line.

Using Evernote to Save Notes

Evernote is excellent for note-taking because it’s simple, searchable and integrates well with your browser.

Sign up for Evernote at https://www.evernote.com if you haven’t.

Once you’ve signed up, go to evernote.com/evernote and choose the products you need – iPad, Windows desktop, etc.  I would suggest installing it on every device you use regularly.  Mine is setup on iPhone, iPad, my desktop and my laptop.  Make sure you install the web clipper – that’s important!

We aren’t going to get deep into how to use Evernote. This quick video teaches you how to use Evernote.

Organizing Your Notes: Structure

One  of the major problems Evernote users run into is collecting hundreds of notes with no organizational system.  Sure, Evernote is searchable but if you clip 50 or 100 videos, it may not do you much good to search “Youtube” or Evernote Youtube video.

So how should you organize when you only have the default notebooks? Think about your niche – is it dominated by a few important sites?  Is there a news aggregator for all the blogs you read?  Are there forums that discuss your interests in detail?  Use that!

Our main business is SEO, social media, web analytics and strategy, and in general, digital marketing.  One site that aggregates this information for us is Inbound.org

Inbound is an aggregator for digital marketers. They allow you to submit new articles by category.  Let’s check Inbound’s categories list:

inbound

These are the subjects I want to learn more about every day.  It makes sense to create notes based on these categories.  But what about your actual reading material?  Wouldn’t you like to read the best sources for these subjects every day?

Organizing Your Knowledge Sources

So you have a list of the topics you would like to learn more about.  Let’s assume you want to remove a few categories, add your own, etc.  Keep a list handy so you know these categories.

Your knowledge will come from somewhere (Source) and go somewhere (Notes – hopefully evernote.)  So let’s focus on your sources.  With Google Reader going away soon, most blog readers have started moving their subscriptions to either Feedly, NewsBlur or one of the other replacements.  For the sake of this article we’re going to talk about Feedly but this would work with any reader that lets you create categories.

How do you want to organize the blogs you read?  Use the exact same category structure as above!  You’ve found a good structure, you know it works for your niche, and organizing helps you figure out where your education may lack substance (for instance, of the 400 blogs we follow, over 100 were mostly about SEO and only 2 are written for community managers.  We care greatly about community management so we’ve addressed this deficiency.)

Once you have organized your Feedly (Sources) and your Evernote (Notes), your menus should look like this:

organizing with feedly and evernote

 

Staying Organized, Saving Time

Now that your categories are setup on both your sources and your notes, you can easily save notes into the right place, distribute your learning materials where you feel you need the most help, find things you’ve previously read, and implement all the great ideas you had when you read those articles in the first place.

Keep in mind that these same principles can be applied to other areas of your work and life.  If you notice above, my Evernote file has more than just marketing materials so these are subfolders of Marketing.  I have a Personal folder with “Recipes to try” and “Places to visit” etc.  So you can take these same ideas and put them on goals: fitness weight loss tips, entrepreneurship and business, and even “organizational tips.”

Now what?  Setup your blog reader and your Evernote files and share this post with those you value most.


Predicting 2013 Local Search Ranking Factors Movement

Posted on by Guest Author in All posts, Guest Posts Comments Off

Local Search Ranking Factors Movement

Local search ranking factors seem to change at a fast rate, even eclipsing the normal rate of movement in what is already an insanely dynamic industry. I have been a big fan of following local search movement since I got into the industry a couple years back. Last year saw some big changes happen with local search, and I think 2013 is going to see just as big, or even bigger, changes than before. David Mihm does a survey every year with local search experts, and then releases the rankings on his blog based on the responses. Participants in the survey rank 90 possible positive factors and 18 possible negative factors that drive Google’s local search algorithms.

I am going to make four predictions I believe have a very good chance of being true when the local search ranking factors are released in 2013.

Google+ Local Pages Will Rise in Importance


This is far from a bold prediction, since Google seems hellbent on making their beloved Google+ relevant. Google+ Local was released on May 30, 2012, so the survey from 2012 still shows Places pages in the rankings. The quantity and quality of reviews are already extremely important for local rankings, and that is not going to change any time soon. More businesses are going to see how having an active, well-reviewed Google+ Local page can help their bottom line, and they are going to be making more of an effort to make sure their page stands out above the competition.

Quality/Authority of Citation Sources Will Become More Important Than Quantity

Just like everyone used to preach quantity of links over quality, quantity of citations has been more important than quality for years now with regards to local rankings. However, just like with links, I think Google is going to make a push for quality citations in the near future. It is simply too easy to submit your business NAP (Name, Address, Phone Number) to any old directory you find to get a citation. For example, here in Chicago, local news sites like the Chicago Tribune or Chicago Sun-Times are going to be some of the best citations my business could ever get, because they are authority and locally-relevant. Those are the citations I want for my business, not some directory that gets no traffic and resides in the depths of the Internet.

Quantity of Inbound Links to Domain from Locally-Relevant Domains Will Go Up the Rankings


Links from locally-relevant domains are one thing that I am not going to be picky with when it comes to obtaining them. By default, local websites in your area are always going to bring high-quality leads to your business website because a) these people live in your area and b) they were interested enough in your product or service to click through to your website. Nearly all of the local websites I have come across have been ones that I would be ecstatic to receive a link from. If I see a spammy-looking local website, I simply skip over it and move on, just like I would any other spammy site. I believe the “quantity of inbound links to domain from locally-relevant domains” will go up in the 2013 local ranking factors because it is a great indicator of the popularity and reputation of businesses in the area.

Category Associations on Google+ Local Pages Will Go Down in Importance

Google has always seemed to turn up its noise at things you can easily do to influence rankings: meta keywords, meta descriptions, tags, and more. Marketers used to throw in all the keywords they wanted to rank for in the meta keywords slot, and sure enough, they usually would rank for it. Google quickly caught on and devalued meta keywords completely. Right now, if you own a restaurant and have “Brunch Restaurants” as one of your categories, it is much easier to show up in the A-G rankings for your “city + brunch” searches. I expect the category associations you include on your Google+ Local pages will be valuable for the next couple of years at least, but their importance will go down. Basically, the big G hates when you have control over something; they want their algorithm to decide what to rank your business website for, not you.

 

About the Author: Brian Klemm is an Inbound Marketer and SEO at Northbound Digital in Chicago Lakeview. Click here to learn more about his business. He enjoys following the Google algorithm updates and predicting local SEO changes. Follow him on Twitter and Google+.


SEO in 2013

Posted on by Guest Author in All posts, Guest Posts 1 Comment

Summary:

As you have seen there are numerous tactics in your SEO armour for 2013 and you should take on board and implement the suggested ideas to see a visible increase in your rankings. It may take some time to see the results but it will all add relevance for the reader and provide a solid platform for your complete SEO strategy. 

What is SEO in 2013?

A few months have gone by since 2013 began and it is now a good time to reinforce your SEO strategy for the coming months and have a strong second quarter. We have had time to digest the changes that took place in 2012 and it is now time to move forward.

SEO Needs for 2013

The main aim of websites is to be useful for the user and have value so you would in essence want to build a site for your user. However as competition is increasing you need to deploy a plan to get yourself to the top of the SERPs. Here is my list of essential tactics you will need to use:

Content – It all comes down to the value for the reader. Google has reiterated this for years now and this will continue this year also, so ensure your content is well written and relevant if you want the top spot.

A great example of this would be Wikipedia – Their entire site is based around great and unique content, and they rank for almost every keyword in the SERPbook – See what I did there? ;)

Content Marketing – This is being called the next big thing and it has good reason to. Content marketing attracts backlinks and adds value to the reader. It is challenging as you will continually have to create new content and ensure that it is widely published with adequate social signals to gain any SEO value, but if you do it well, you’ll see the results.

A great way to work around this is setting up a blog for your company (on the same domain e.g. your-company.com/blog) Publishing content weekly and internal linking back to your Business pages, this’ll attract visitors from your content and add internal linking factors which Google loves.

Authorship Rank – This is a relatively new tactic and the full effects are still to be studied but it will have increasing value in 2013. It adds credibility to your website, creates a larger display of your site in the SERPs and adds authority to your domain, as well as benefiting from Social Engagement.

Example

goog2

Social Signals – These are a vital factor in SERPs and should not be taken lightly this year. Having a good amount of likes, shares, retweets and +1’s is what webmasters should be striving for in the coming year.

This also allows for great engagement in growing a fanbase and potential sharing your content to an even higher number of visitors.

Localisation – It is clear to see that Google has a preference for local websites and information; this means it will play an increasing factor this year. Therefore applying local SEO for your site will surely see your rankings rise considerably. This means making sure your Google Places listing is optimized, you have as many Directory listings as possible and a new stream of income for potential clients to grab your businesses information and make that ever important phone call.

Media – There is no question that the internet thrives off images and videos. Numerous studies have shown that content with a video associated rank higher than just content rich websites. You have to add relevant media to your sites wherever possible to enjoy an increase in SERPs.

Associating media with social signals is also a great way to achieve lead generation – Creating a YouTube channel and uploading videos on Tutorials, Guides and even Parodys can attract great attention and create sales.

Link Building EEK! The time has come, 2012 changed the face of link building campaigns and in 2013, there’s not much difference! Creating relevant backlinks is the main 1 in our opinion, guest blogging, relevant blog commenting, social engagement, news articles and press releases are the current “top sellers” for Link Building but making sure your link profile only consists of High quality and Relevant backlinks is a must!

“Closing Credits” 

Thanks for reading this guest post, I’m Charles Floate – Owner of Rank2Bank – SEO, SMM & PPC Blog and SEO / SMM Expert for Bootcamp Media. I hope you have a successful SEO Campaign for 2013, and I hope these tips put some ideas into your head!


Marketing Brainstorm for Photographers

Posted on by Matt Antonino in All posts, Marketing, SEO Tips Comments Off

I originally wrote this for some of my very closest photographer friends. I am sick of watching them struggle. I guess my thoughts on marketing are more like this: You have to be doing whatever you can, all the time, and bringing in as many inquiries that suit you as possible. How can you get clients? Where, how and what contributes to it?

* Website content – people do well at looking after this. But do you at least have a contact page, portfolio, easy to see contact details (main page hopefully as well) Are you using landing pages for your online campaigns? If not, start at unbounce.org and test some stuff!

* Blogging – sometimes they do, often they are highly inconsistent and only blog about sessions. Learn from pro bloggers – read blogs ABOUT blogging.

* Photo galleries / portfolios – Not ONLY on your own site but on sites like Marketing Tool and Big Day Small World. When you do your own galleries, are they AS AMAZING as you can possibly upload? if not, reconsider.

* Contact page of your site – does it have a form and very little info? Go view the contact page of any major brand. If yours looks like theirs, fantastic. If not, figure out why.

* Microdata/authorship – are you using rel=author or some plugin to get authorship for your blog? (Your headshot photo should come up next to your listings. It usually results in about 20-30% increased clicks.

* Testimonials/Reviews – on Google, on WeddingWire, on theknot, on Yelp – no, not all. But what comes up when you google “your name photo” + reviews? (Hint: if you create a page on your site called “reviews” it will usually come up on page 1 then YOU control your reviews (Google highonseo reviews)

* Proofing – does your online proofing lead people to buy? Why or why not? Does it lead them to a place where someone can book you for portraits later? Or for their own wedding if they were a bridesmaid or whatnot? How are you using your proofing solution as a referral back to your own site, your branding and your awesome experience?

* SEO – are you on page 3 or below for your main keywords? You aren’t getting found, you aren’t booking that way and the money is going to someone else. How many good photographers are there? Every single one above you on Google is going to get seen before you. How many photographers would most brides look at before they get fatigued and it all blends together? If they don’t find their faves in the top 5, they may do another page – say 15-20 total. If you’re somewhere on page 6, game over for organic search traffic.

* Mobile marketing – are you doing mobile adwords? They’re cheaper usually. Do you have a mobile version of your site or a responsive web design? If not, 10-20% of your customers are gone again.

* Are you listed in local directories? Are you getting into the A-G of the map results because you’re setup properly on Google Local? Did you realize that the G result may be a “page 7″ result on a lot of searches but if they’ve done their local SEO right, they could jump EVERYONE but the A-F sites with less effort? 

* Are you listed on small business sites? Are you linked on the BBB with a good score? Have you ran a Groupon so you have a link from Groupon to your site? Are you using Paper.li, Scoop.it or Storify to create other ways for clients to find you? Have you ever even heard of those things?

* Major wedding sites – WeDJ, knot, WeddingWire, StudioLocator, bride.com, projectwedding, and other listing sites. WedAlert, local wedding boards (syracuseweddings.com, etc.) 

* Have you done the commentstorming I recommended over a year ago?http://www.highonseo.com/2011/07/commentstorming/ 

* Have you ever published a press release for hires, speaking engagements, etc?

* Better one – have you ever done a speaking engagement, teaching session or anything unrelated to WPPI or Imaging? State PPAs love guest speakers. Have you contacted a single person in the last 3 years to ask about speaking for their organization? Contacted any mom groups, church groups, local craft stores/shows, etc. about giving a photo class that you didn’t run through Groupon or Craigslist? Or did you even do one through those two? ANYthing resembling getting your name out?

* Do you publish blog posts to Google Plus? We know and i’ve mentioned a LOT how great of an investment of time G+ can be. Yes, not all your friends are there. So you have to meet NEW people? *gasp* That’s the point!

* When was the last time you seriously talked to 10-100 business owners in your area and offered them some photography service? Restaurants? Putting up prints in the doctors or dentist office in your small town? 

* Ever offered a jeweller cards to give to newly engaged couples to give them a free e-sesh? Sure it sucks to “give stuff away” – and it sucks to shoot 11 weddings next year. If you’re AMAZING, surely you could turn 80% of those or more into bookings. What if you had 15 new brides contact you because they were given a free esesh or even disk of images (value $500+!) if they booked you. 

* Facebook ads, Pinterest pins, Twitter conversations, are you in Flickr Groups, are you doing bridal shows? Handing out Moo cards is fun. Handing out 500 cards this year instead of 50 will make you a THRIVING success. Made some packages with videographers? Combine your services to book both at once? 

* Have you guest posted on a wedding (wedding planning, wedding photo, etc.) blog?

Clearly this stuff gets me riled up. This isn’t direct at anyone in particular but if you’re unhappy with the number of weddings you have for 2013, you didn’t do all this stuff. Remember Matt McGraw’s 300 thread? He talked about vendors, newsletter (are you collecting email addresses and if not, are you insane? lol) Are you advertising online? Offline? Are you focused on SEO? Are you getting published in the local paper? Do you still have a joke of a flash website that needed updating two years ago but you haven’t gotten around to it because you “will do it when you get editing caught up” and you haven’t managed it in 25 months? 

How many business cards are you currently carrying from other people’s businesses? Now how many are you carrying for yourself? Clear?

I’m going to repeat this until I’m frikking dead but what is your USP? Unique Sales Proposition – what makes you worthy of booking? It’s *NOT* PRICE AND PRODUCT. I’m sorry. I know that’s AN answer. And it’s an EASY answer. But it’s a terrible, freaking bad, obnoxiously soothing answer. You FEEL good that you have great product and a nice personality but you don’t make MONEY on that. Money comes when you really figure out what brides want, why they want it and how you can give it to them more, better, faster and smarter than everyone else.

Next time you do a bridal show, have a signup sheet for three pizza parties. Find a time that works for you and just invite 10 brides per time slot over for snacks or drinks. Whatever. ASK them what they were looking for. Ask them what they did NOT see. Don’t ask them if they want to sign up for an appointment to give you money. Don’t be foolish. Nobody wants to “come give you money.” But they probably DO want to come give you their opinions. People have LOTS of those. Especially brides. 

I’ve said before about blogs – “blogs can be great marketing if you have a call to action on them. Otherwise it’s a historical record.” Are you producting a piece of marketing or a historical record? 

Learn the stuff you want to know from experts. Stop learning how to market from photographers who booked 8 weddings in their career. Stop learning to blog from people who blog 10 weddings and that’s it. Stop learning sales from some photographer at WPPI. Learn from EXPERTS. 

Read, read, read, read, read. Read marketing blogs, sales blogs, advertising blogs (and if you think marketing, sales and advertising are the same thing, start there.) Read Seth Godin. Read Jay Levinson. Read Primal Branding. Read Selling the Invisible, Good to Great, Brand Aid, Never Eat Alone and read a crap-ton of blogs. Can’t find a good blog on what you want to learn? Search Twitter. There are links to billions of blog posts there about every topic you could ever want to learn. You can’t “learn” marketing from me in 30 minutes but I’ll be damned if I’m going to enjoy watching all my best friends in the world struggle because I didn’t spend a couple hours typing up what’s already in my head. 

Now GO DO SOMETHING!!!!! *rant, rave, pumped up!* 

A few links from the blog to help you, as well:

2013 Marketing Guide for Photographers - http://www.highonseo.com/2012/12/2013-marketing-guide-photographers/

Local SEO data & comparison - http://www.highonseo.com/2012/11/photography-seo-data-comparisons/

Who are you optimizing for? http://www.highonseo.com/2012/11/who-optimizing-seo-for/

SEO vs. Marketing – basic strategies:http://www.highonseo.com/2012/07/seo-vs-marketing-strategy/


Marketers vs. Consumers By the Numbers [infographic]

Posted on by Matt Antonino in All posts, Guest Posts Comments Off

Marketing online is tough, especially when you aren’t your own target client.  Marketers are tech savvy, smartphone using, social media sharing, online buying rockstars.  Consumers, on the whole, are none of those things. They rarely follow brands on Twitter, don’t do much better on Facebook and aren’t the type to read an email and spend or join a group buying site to look for deals.  On the whole, consumers are looking for had better be on Pinterest as they use the site far more than marketers.

Marketers race far ahead of other online shoppers in purchases made using email, Facebook & Twitter and deal sites like Groupon and GroceryRun.  We small businesses may be more closely aligned with our target audience than a mega-brand but still, we aren’t exactly flying the flag of “normal consumer behavior.”  When trying to sell your own products, you may want to spend some time thinking about what the consumer wants, not what you want to sell them.

Marketers vs. Consumers By the Numbers

Check out this great infographic by ExactTarget and compare us SEOs and digital marketing magnates with our more “typical” consumers.

marketers vs consumers - by the numbers [infographic]

This infographic is brought to you by ExactTarget, a leader in social media marketing.

 


2 Apps are Better Than 1: IFTTT, Evernote + Dropbox

Posted on by Matt Antonino in All posts, SEO Tips Comments Off

Part 1 – Buffer App + Tweriod

Part 2 - Tweepi + Listorious

This is part 3 of our series: 2 Apps are Better Than 1.  Today we are going to make 1+1=3 for the second time by combining Evernote and Dropbox  to help you save and backup professionally.  In this case, we’re actually using 3 Apps – Evernote, Dropbox and IFTTT.  Let’s get into it.

What is IFTTT?

Oh, let’s start with the fun one.  If ____ happens, do _______.  If this, then that.  Yes?  That’s what IFTTT is.  If something happens in one of your online accounts, do something in another.

If you update your Facebook profile photo, then automatically update your Twitter profile photo.

If you upload a photo to Flickr, then put a copy of that photo in Dropbox. (Just gave away the post, didn’t I?)

What is Dropbox?

Dropbox is a free online cloud storage space that lets users save and share documents, photos, and other files between computers.

What is Evernote?

Evernote allows you to save “notes” – text, images or webpages.  You can search, sort and save these notes on your own computer or online via a browser or smartphone.  Evernote lets you save “clips” of text or full pages.

So how’s this going to work?  IFTTT: Flickr to Dropbox to backup images

Evernote and Dropbox, as we said, allow backups and redundant saving automatically.  Do you want to backup every photo you upload to instagram?  Or every email you receive with certain text?

1) Sign up for an IFTTT account and login. Sign up for Dropbox (affiliate link, use dropbox.com if you care.)  Sign up for Evernote.

2) Click on “Create” (on IFTTT.com) or go to https://ifttt.com/myrecipes/personal/new

3) Decide what you want to backup.  Let’s take photos as our example.  You want to backup every image you upload to Flickr and Instagram to Dropbox so you can be sure you have them.   You will see a link on if “this” so click the blue underlined “this.”

4) Now select Flickr.  Connect your Flickr by pressing Activate and then connecting through.  Now you can see all 5 triggers for Flickr.  Keep it simple “Any new public photo.”

5) There are no fields in public Flickr photos so click “Create Trigger.”  Now we’re up to “That.”  So press the blue underlined “That” and then add Dropbox and activate that channel like you did Flickr above.

6) Select “Add file from URL”  Continue on and you will see “Complete Action Fields” – these are normally filled in properly and you only need to press “Create Action.”

You should now see something that looks like this:

ifttt and dropbox + evernote

 

If you upload a photo to Flickr, then add that photo to Dropbox.  And this happens automatically once you finish by pressing “Create Recipe.”  You can deactivate recipes at any time, add new ones, browse, etc. and find other great uses.  Now we know you can backup photos.  Instagram works the same way.  Create a new recipe that has If (new photo upload) to instagram, then Dropbox.  Same thing.

Let’s talk about another use.

Google Reader to Evernote to save blog posts

You want to save an article in Google Reader to have accessible later.  Maybe you want to create a folder of great marketing posts for 2013.  Create a new recipe and for if this, use “Google Reader.”

Now we are going to create several folders in Evernote.  Create these:  Great Blog Posts and Read Later.  Let’s create our first recipe.

If … “New item tagged …”   This lets you tag a post in Reader before acting on it.  So let’s create a new tag called great.   Create Trigger. Click “That” and then Evernote.  If you want to change the Notebook (which folder in Evernote you are sending to) that’s fine – name it whatever you’d like, then Create Action.

How do we use this one?  Login to Reader.  At the bottom of each post you will see a G+ button, G+ share, a few other buttons and then “Edit Tags.”

Edit the tag, add a tag called great and press Save.  This post will now be saved to Evernote.

If you understand what IFTTT is doing and how this is all working, you are probably well past the point of needing me to explain.  You have the idea.  You can create any tags in Evernote and save any number of posts automatically.  Simply tag a post great, keep, read later, comment later, save to lists for end of the week wrapups, etc.

Want more ideas for IFTTT recipes and combinations?

Bitly to Evernote – to save a copy of every link you share.

Weather to Email – if it’s forecasted to be below 32 F / 0 C tomorrow, then send me an SMS to my phone.  If it’s going to rain, call my phone.

Twitter to Facebook/LinkedIn – If I change my Twitter profile photo, change my photo on Facebook, LinkedIn and WordPress.

Browse and search public IFTTT recipes for more ideas.

 

 


2 Apps are Better Than 1: Tweepi + Listorious

Posted on by Matt Antonino in All posts, Social Media Comments Off

Part 1 – Buffer App + Tweriod

This is part 2 of our series: 2 Apps are Better Than 1.  Today we are going to make 1+1=3 for the second time by combining Listorious and Tweepi to help you grow your social media following legitimately and quickly.

We know one great way to get noticed is to follow others.  They check out your profile, may follow you, and you gain a new follower.  Repeat often and you can easily grow your Twitter account legally (within the rules and within expected norms.)

What is Listorious?

Listorious has the best Twitter people search on the web so you can find anyone by topic, region or profession — powered by data from the tens of thousands of list curators. Once you find the right person, you can interview them by asking questions over Listorious.

Listorious lets you search by keyword for lists on Twitter.  You can find huge lists (up to 500 users) in almost any niche.  For instance, a simple SEO search shows:

Clearly Listorious is a great way to find new users to follow. A quick search for Melbourne, photography, travel agencies or bloggers results in hundreds of lists with tens of thousands of Twitter users in your niche.

What is Tweepi?

Tweepi is a Twitter account management tool that lets you add, find, follow, remove, or cleanup your Twitter followers.  You can add new users by searching someone else’s followers or those of just one user.  You can remove inactives, those who haven’t tweeted in a long time, or users without a bio.  The most important part of Tweepi for us is “Follow List Members.”

So how is this going to work?

Find a list on Listorious that you want to follow. I’ll use the SEO Companies list above as an example.  Find the Twitter username associated with the list.

Curated By Sunbizar

Login to Tweepi and navigate to Follow Tweeps > List Members.

Type in the list owner name: Sunbizar and press Enter.

Tweepi will load every list the user curates.  Find the SEO-Company list.  That’s our target.

Click “Get me that list.”

Now, we are trying *not* to spam Twitter and just add anyone so let’s find out who is active. Sort this first page by “last Tweet” – sort it soonest to latest so you see those who have tweeted today at the top.  You should see about 25-30 who have tweeted in the last month.  Near the top left of the table, click “Columns” and then “Bio.”  Turn this on so you can read what users have written about themselves.

tweepi and listorious to grow your twitter followers

Click anywhere in the white space of each row for every user you want to follow.  Read bios, check follower numbers (no point following someone with 13 followers or if you are trying to create interaction only, someone with 150,000.)   Now, top left click “Follow.”  This will follow your selected users from this list.

Now what?

You have now seen a quick way to find new users to follow in your niche.  You have two options now.

1) Follow a couple hundred people per day, remove those who don’t add you back after a week or so.  Repeat until you have thousands of followers.

2) Use Listorious + Tweepi to find new users you want to follow and keep them regardless of whether they follow you.  Have conversations with these users, get them interested in who you are, have real conversations and as they talk about and retweet you, get new followers from their friends & fans.

We use a combination of the two.  We follow more Twitter users than most (almost 15,500 as of today) but we only follow users we want to have conversations with and read more from.  We don’t “read everything” but we read our stream frequently to find interesting news in our industry, see what conversations and Twitter chats people are having, and find plenty of content to retweet to our own followers.

So create a strategy that works for you and your brand.  Follow it regularly and use these tools to grow your social media account quickly with great focus.

 


2 Apps are Better than 1: Buffer App + Tweriod

Posted on by Matt Antonino in All posts, Social Media 2 Comments

This week we are going to do some quick but useful posts on using two apps, tools or platforms together to make get one perfect result.  The first is using Tweriod together with Buffer to create a “perfect” posting schedule for your social media.  This is a very simple case of 1+1 = 3 so let’s get to it.

What is Tweriod?

Tweriod is a free twitter tool that helps you make the most of Twitter by letting you know the best time to tweet.

This tool looks at up to 1000 users (free version) and helps you analyze when they are online and participating by when they tweet.  This should give you a good idea when you should be tweeting back to them.   The timezone listed in your Tweriod Report is based on your own Twitter settings.

What is Buffer App?

Easily add great articles, pictures and videos to your Buffer and we automagically share them for you through the day!

At it’s simplest, Buffer is a queue for your pending social media posts.  Drop them into your “Buffer” and they are tweeted out according to your preset “best tweet times” throughout the day. For most users, the free version (which lets you schedule up to 10 updates across 3 networks = 30 social media posts) will be fine!

Adding Tweriod to Buffer

I said these would be quick tips and I mean it so let’s get it done.

  1. Signup for both Tweriod and Buffer (or sign in using Twitter oAuth).
  2. Run your Tweriod Report.
  3. Click “Hourly Graphs” then “Combined”   You can now see your best post times for weekends, weekdays, etc.  Although we expect most of your patterns will be the same, if they’re not, take note of what times are best on which days.
  4. Now, click the “Connect with Buffer” green button and follow through the authorizations.  This will automatically push your “best tweet times” through to Buffer.  Click “Send to Buffer” and you will see a confirmation message that says “Your timings have been optimized on Buffer.”

tweriod - when to tweet for optimal results - scheduling tweets through buffer app

Now what?

Install the Buffer add on or plugin for your browser and start dropping content into your Buffer.  Look at the Complete Guide to Using the Buffer Web App for more info on using Buffer.

What did this all do for you?  We used two apps to generate one excellent result!  Using Tweriod to find your best tweet times and Buffer to schedule them, you simply have to find content you love, put it in your Buffer and voila!  Your tweets will be scheduled for the optimal time, no fuss, no muss.

This is a simple way to combine two apps.  These 2 Apps are Better than 1 posts will get a bit more complicated but create very useful outcomes.  Try to check them out all this week!

get tweriod times into buffer and schedule tweets at optimal times


Does your business rely on easy keywords for SEO?

Posted on by Matt Antonino in All posts, SEO Tips 1 Comment

How would you like to completely dominate your niche?  Sounds like a question typical SEO spammers would pose on their ads, right?  But it may be possible for some “easy keywords.”

Let’s skip all the background and blabber and show you some results first.

winning easy keywords for fun and profit

How long did this SEO take?

Admit it, there’s a good chance you wouldn’t hate ranking in the top 6 for 9 of your top 11 keywords, right?  So how long did this SEO take and how much did this client invest in the process?  When we started the process, this client wasn’t in the top 200 for ANY of her keywords.  So how long do you think?  A year?  6 months?  3 months?

6 days.

(I’ll wait while you close your mouth and get a napkin for that drool.)

Ok, so that’s not the WHOLE process – but we worked on the site behind closed doors for a week.  3 days after release we took one set of rankings.  They were rankings from 6-20 mostly.  Take our current ranking and go the other way – “wedding planner in upstate SC” went from 9 to 3 (2nd in the local block.)  3 days later, these were the updates.  My client has become one of *the* main players in her niche (Greenville wedding planners) in under a week.

Aren’t these “easy keywords”?

Yes, somewhat.  That’s what we’re talking about today – ranking on SEO for easy keywords.  Yet these keywords should be almost as hard to rank as “Greenville wedding photographer” which I’ve had a friend struggling to crack for years.

Here’s the chart:

winning easy keywords for fun and profit

As points of comparison, Greenville wedding photographer has much, much higher competition and ranks 40, the same as “wedding planner in south carolina”  On the other hand, a national niche like “credit card debt” ranks a stunning 70.  The term “SEO” has a keyword difficulty score of 87.  Imagine my joy.

page authority and domain authority on keyword difficulty
Pop this one open and consider this – my client is #7.  She has the lowest DA and below average PA. This is a new “theme” not a new domain – we are not seeing the results of a new site & freshness bonus.  The site has had content for awhile.  Our theory is that the variety of DA and PA is on purpose (by Google.)  Have you noticed that most searches, even the most competitive, showcase one or two sites with low statistics but good on-page SEO?

Remember how competitive SEO is?  Well, “Melbourne SEO” is very competitive as well.  Yet this company is #2, very high on page 1.  Their Domain Authority is 14, Page Authority 28, with … 14 links?  This site is clearly an exact match domain so we would think they wouldn’t necessarily rank as high.  Google is obviously happy to give some newer/younger/less authority sites a chance to be seen.  Sometimes stats lie (I’m currently writing a post for SEOMoz on why so I won’t get into it here.)  But check these stats for a page one result:
melbourne SEO agency

 melbourne-SEO OSE results
Can you improve my small business SEO this fast?

We would love to try!  These results are not typical of most of our clients. We generally work on keywords in the difficulty range of 40-60, as most small businesses fall in there somewhere.  Small business SEO is sometimes fast and easy, sometimes much more challenging.  If your niche is less challenging than a 30-35 keyword difficulty, chances are we can rank you *very* quickly for your main keywords.

If you are a small business in a small niche, we would love to give you our best shot at a quick ranking improvement.  We are specifically looking to work with local businesses: gardners and lawn mowing, florists, DJs and musicians, bands, wedding limo services, tour operators, or any “micro businesses” on this About list.

Are you the best dog walker in Melbourne?  Email us today and get started on quickly improving your “easy keywords” and get High on SEO.